So, it made sense for us to give our game art and our story the same grand treatment, allowing us to showcase the game’s premium visual nature and the depth of its storytelling, while establishing ‘Diablo IV’ as a major blockbuster entertainment franchise.ĭiablo is an epic franchise that we, as fans and gamers, have been playing for years, making this a passion project for all of us. Tim> The game's concept art and illustrations were created by following an approach Blizzard called the ‘old masters pillar’, which took famous art styles from painters like Caravaggio and Michelangelo and blended them with Diablo world elements. In partnership with 72andSunny, we created a vision for bringing this style to life in the real world in a way that’s iconic to Diablo. Kaleb> Diablo’s art has always been rooted in gothic undertones, and takes inspiration from the Baroque style with a dark, gritty direction really ownable by the IP. LBB> Where did the creative spark for this installation come from? How does it fit in with the wider strategy for the launch of ‘Diablo IV’? Also discussing how this infernal idea came to life is Activision Blizzard’s VP, global consumer marketing, Kaleb Ruel, 72andSunny’s group creative director Tim Wolfe and Wildlife’s ECD and co-founder, Scott Friedman. To delve beneath the layers of paint and down to the depths of hell, LBB’s Ben Conway spoke with the artist, Adam Miller, about a monumental month of 10-16 hour days working on the murals. An accompanying spot featuring the voice of Charles Dance also showcases the Mephistophelian masterwork for those unable to visit the cathedral in person. To create the enormous, demonic hellscape, he combined the epic scale and storytelling of the murals and frescoes painted by masters like Michelangelo and Caravaggio, with the gothic art style and characters of the ‘Diablo’ video game series. Titled 'The Cathedral of Diablo', the artwork was designed and led by American Baroque painter, Adam Miller. To promote the fourth instalment in the hit gothic video game franchise ‘Diablo’, gaming industry giant Activision Blizzard has partnered with creative agency 72andSunny and production company Wildlife to take over a mediaeval cathedral in France and adorn its 60-foot-high ceiling and walls with 2,400 square feet of Renaissance-inspired paintings.
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